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5 Tips For Optimizing Images For SEO

1. Use descriptive file names

Give your images descriptive file names that include relevant keywords. This will help search engines understand what the image is about and index it accordingly. Image file names should be short, descriptive, and include keywords. For example, instead of naming an image "IMG_1234.jpg," name it "blue-widget-with-red-button.jpg." Including relevant keywords in the file name can help search engines better categorize and index the image.

2. Use alt tags

Alt tags provide a text description of an image for users who cannot see it, such as those with visual impairments or using screen readers. They also help search engines understand what the image is about. Alt tags also serve as an essential accessibility feature, providing a textual description of the image for users who may not be able to view it due to slow internet connections or disabilities.

3. Optimize image size

Large image files can slow down your website's loading time, which can negatively impact your SEO ranking. Use a tool like TinyPNG or Compressor.io to compress your images without losing quality. Most often, the best image type to use for the web is JPEG. JPEG is a lossy compression format, which means that some data is lost when the image is compressed. However, JPEGs can achieve very good compression ratios, which makes them a good choice for images that need to be small in file size.

4. Use a CDN

A CDN (content delivery network) can help to improve the performance of your website by caching your images and serving them from multiple locations around the world. This can reduce the load on your server and speed up the delivery of your images to users. Cloudflare and Amazon CloudFront are two popular CDN providers. Your website's visitors will receive the image from the server that is closest to them. This reduces latency and speeds up the loading of your website.

5. Use social media

Social media is a great way to share your images and drive traffic to your website. When you post an image on social media, be sure to use relevant hashtags and include a link back to your website. Instagram and Pinterest are two of the best social media sites for sharing images. Using social media is a great way to improve your SEO ranking. When you share your images on social media, you're increasing the chances that people will see them and link back to your website. This can help to improve your website's authority and ranking in search results.